• Who can Join the Copywriting Class
• What is Copy and Copywriting?
• Content vs Copywriting Writing
• Who needs a Copywriting?
• 5 Questions to Ensure Great Copy
• Different Types of Copy
1. Direct Response
2. Business-to-Consumer (B2C)
3. Business-to-Business (B2B)
4. Content Marketing
5. Social Media Copywriting
6. Ad Copywriting
7. Creative Copywriting
8. Digital Copywriting
9. Marketing Copywriting
10. SEO Copywriting
11. Technical Writing
• Copywriting Research Process
• Schwartz's 5 Levels of Customer Awareness
• 9 Copywriting Frameworks and Formulas
1. PAS: Problem-Agitate-Solution
2. AIDA: Attention-Interest-Desire-Action
3. ACCA: Awareness-Comprehension-Conviction-Action
4. BAB: Before-After-Bridge
5. FAB: Features-Advantages-Benefits
6. 4 C’s: Clear, Concise, Credible, Compelling
7. AIDPPC: Attention-Interest-Description-Persuasion-Proof-Close
8. So What?! Formula
9. Why/Try/Buy Formula
• Types of Audience
• Understanding the Audience
• Buyer Persona
• Buyer Persona and Copywriting
• Creating Buyer Persona
• Personalization in Copywriting
• Copywriting vs UX writing
• Headlines vs Taglines
• Importance of writing catchy headlines
• 9 Powerful SEO Headline Template
• ChatGPT Copywriting Prompts
• Difference between features and benefits
• Convert Features into Benefits
• Grammar rules that you can break in copies
• Top copywriting tools
• Power words in Copywriting
• Using emojis in Copywriting
• Editing & Proofreading
• Difference between editing and proofreading
• Importance of editing and proofreading
• Proofread Techniques
• Best editing and proofreading tools
• What is Plagiarism?
• Types of Plagiarism
• Plagiarism Checker Tools
• Writing Ad Copies
• Facebook / Instagram Ads Copy
• Ideas from Facebook Ads Library
• Copies for Facebook and Social Media Ads
• Copies for Google Ads
• Tools for Creating Google Ads
• Introduction to Landing Pages
• Landing page vs Web page
• Key elements of a web page and landing page
• Creating FOMO, Urgency, Scarcity
• Writing Emails
• Types of email
• 7 Boring Email Cliches
• Hedging Language Undermines Your Writing
• Writing Email Copywriting That Sells
• Writing Crispy Email Subject Lines
• Sales letter
• Types of sales letter
• Objectives and Advantages of Sales Letter
• How to Write a Sales Letter
• PR Copywriting
• Copywriting as Career
• Freelancing

 

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