Google Ads - SEM - PPC Training Course Institute
PPC Course Outline
Get yourself enrolled in the advance digital marketing course
- Introduction to Pay Per Clicks (Google AdWords)
- PPC Metrics
- Google AdWords Advertising
- Keyword, Research and Creating Campaign
- Keywords Types
- [Exact Match]
- “Phrase Match”
- Broad Match
- -Negative
- AdWords Account Creation, Set-up and Campaign Management
- Google Analytics
- Keywords
- Ad Group
- Ad Network
- Search Network
- Display Network
- Campaign
- Maximize Performance
- Maximize Impressions
- Maximize Clicks
- Maximize Conversion
- Campaign Days Management
- Campaign Time Management
- Creating Ads
- Negative Keywords
- Ad Extension
- Site-links
- Callouts
- Call
- etc.
- Dynamic Ads
- Campaign Enabling / Disabling
- Overview Dashboard
- Irrelevant Searches Removal