SMM SMO Course Outline

• Introduction to Social Media Marketing
• What is Importance of Social Media
• 6 Most Important Social Network
• Target of Social Media
• Social Plans for Individual & For Business
• What policies need to implement and what Don’t
• What is Target Audience & Objectives?
• Competitive Analysis & Research
• Profile Making & Insert Link
• Join People & Relevant Group/Audience
• People Engagement Strategy
• Divert Traffic & Send Visitors to your Target Web Page
• Social Media Integration on Your Website
• Social Media Impact in SEO

Facebook

• Basics of Facebook
• Account Creation
• Best Image Sizes for Profile, Banners and Posts
• Business Profile Page Creating
• Group Creating
• User Roles Assigning
• Post Sharing Techniques
• Paid Campaign
• Types of Campaign
• Page Promotion
• Increase Post Reach
• Get Website Traffic
• Get more Messages
• Get WhatsApp Messages
• Get more Calls
• Get more Engagements
• Facebook Ad Manager

Twitter

• Basics of Twitter
• Account Creation
• Best Image Sizes for Profile, Banners
• Following People and Building a Base of Followers
• Adding Twitter Content
• Twitter Trends

Pinterest

• Basics of Pinterest
• Account Creation
• Creating Board
• Creating Pins
• Competitors Analysis
• Building your Brand Exposure
• Pinterest Adverts
• Posting of Comments
  

LinkedIn

• Basics of LinkedIn
• Creating LinkedIn Profile
• Connections
• Endorsement
• Establishing an Effective LinkedIn Network
• Page Creations
• Paid Campaign
  

Instagram

• Account Set-up
• What to post and how regularly
• Instagram Images that Attract the Right Users
• Instagram Etiquette
• Finding your Target Market
• Building your Followers
• Dealing with Negative Comments
• Maximizing Engagement
• Trends, Keywords, Hashtags
• Instagram Jargon (AKA, BRB, MYOB, BTW etc.)